Riyadh: The Franchise Door, a key section at the Biban 24 Forum, has concluded its activities by showcasing approximately 1,000 franchise opportunities presented by over 70 brands across eight different sectors. The event also featured participation from 12 local and international legal and consulting firms, providing entrepreneurs and investors with a unique opportunity to explore avenues for expansion and growth.
According to Saudi Press Agency, visitors began their experience with awareness workshops on franchising, learning about the supporting entities in this field. The Franchise Door offered over 1,000 consulting opportunities with specialized consultants, assisting participants in evaluating and selecting the most suitable deals based on terms and available opportunities. This enabled participants to assess expansion plans through dedicated meeting rooms used for in-depth discussions with brand owners, opening doors to fruitful partnerships.
Through this initiative, the Small and Medium Enterprises
General Authority (Monsha’at) aimed to drive the growth of franchising by providing investment opportunities and connecting potential franchisees with franchising brands. The Franchise Door focused on expanding the reach of local and international brands in various markets, allowing brand owners to achieve greater distribution. This effort supported entrepreneurs in reducing the risks associated with launching new brands and entering diverse economic sectors.
The Franchise Door created significant opportunities for entrepreneurs and investors interested in franchising while also enabling franchise brand owners to showcase their projects. It served as a vital link between investors and franchisors.
The franchising industry is a vast global market that allows companies to expand into new territories while offering small investors and entrepreneurs the chance to grow and develop their businesses.