Riyadh– Public Investment Fund (PIF) announced on Thursday the establishment of the Aseer Investment Company to operate as its investment arm in the Aseer region of Saudi Arabia, to operate and stimulate direct local and international investments to develop and transform the Aseer region into a global tourist destination throughout the year.

The company will work to launch various opportunities for local and international investors in many sectors such as tourism and hospitality, health and sports, education, food, and other promising sectors, in a way that contributes to fostering partnerships with the private sector, and creating job opportunities for the local community in Aseer, in addition to highlighting the tourism system and investment opportunities.

Raid Ismail, head of Direct Investments for the Middle East and North Africa at PIF said that the Aseer Investment Company aims to become a leading investment company by creating wide and diversified investment opportunities in the region, highlighting the region’s nature and rich culture, preserving its ancient heritage and history, and transforming the region into a global tourist destination that attracts visitors from around the world, in line with the objectives of the Kingdom’s Vision 2030.

Source: Saudi Press Agency