Jeddah– The ABB FIA Formula E World Championship was back in London at the weekend for two days of electric motorsport. The national flag carrier of the Kingdom of Saudi Arabia, SAUDIA has been an official partner of the all-electric series since the partnership was founded in 2018.

SAUDIA brought the Discover E-Zone to the capital: cutting edge digital activations combined with Saudi’s landscapes, landmarks, culture and heritage offered an immersive experience for attendees.

Within the dedicated SAUDIA area, the airline used augmented reality to showcase an immersive tour of the Kingdom of Saudia Arabia, including underwater scenes of the Red Sea and Saudi’s unique flora and fauna to 360-degree tours of AlUla.

Source: Saudi Press Agency