London: The Soudah Development Company, a Public Investment Fund company, is set to participate in the World Travel Market (WTM), a leading event in the travel and hospitality sector. Scheduled from November 5-7 in London, the company will present its flagship project, “Soudah Peaks,” a luxury destination situated on the highest peak in the Kingdom of Saudi Arabia, at an altitude of 3,015 meters above sea level.

According to Saudi Press Agency, the company’s CEO, Engineer Saleh Al-Arini, expressed enthusiasm about engaging with leaders from the hospitality and luxury tourism industries worldwide during the WTM. He highlighted the importance of the event as an international platform for meetings and discussions with partners and investors interested in the opportunities presented by the Soudah Peaks project, the company’s premier luxury mountain destination.

Engineer Saleh Al-Arini also noted that the company’s participation in previous editions of the exhibition had been successful and productive. He stated
that the company anticipates achieving even more positive outcomes this year.