Saudi esports federation president prince faisal bin bandar bin sultan bin abdulaziz highlighted the strong connection between esports and traditional sports in terms of engagement: Prince Faisal made these remarks during a plenary session titled "How Will Esports Create a New Global Olympic Arena" at the eighth Future Investment Initiative (FII8) conference, currently underway in Riyadh. According to Saudi Press Agency, Prince Faisal emphasized the importance of establishing key performance indicators to position Saudi Arabia as a global esports hub. He stated that the initiatives designed to facilitate dialogue between the public and private sectors are crucial for the growth of the esports industry in the Kingdom. Among these initiatives is a company affiliated with the Public Investment Fund (PIF) that leads investments, a fund within the National Development Fund, and a federation that collaborates with professional players in local and international competitions. The president also discussed the need for establishing an esports authority to define national policies for the industry. Furthermore, Prince Faisal explored the growth of the esports sector and its integration with artificial intelligence, highlighting the potential for future development and innovation.