Makkah: The Royal Commission for Makkah City and Holy Sites (RCMC) yesterday launched a new promotional campaign titled "Makkah: A Living Legacy," aimed at showcasing the city's rich historical and cultural sites, increasing their visibility among visitors and residents, and emphasizing Makkah's unique identity and evolving history.

According to Saudi Press Agency, the campaign focuses on providing an integrated cultural and spiritual experience by highlighting prominent sites such as the Clock Tower Museum, the International Fair and Museum of the Prophet's Biography and Islamic Civilization, Mount Arafat, and the Cave of Hira, where Prophet Muhammad (PBUH) received the first Quranic revelation.

This initiative is part of RCMC's strategy to preserve, develop, and rehabilitate more than 98 sites across the city, enhance the visitor experience, introduce new investment opportunities, and revitalize these sites while ensuring their sustainability as vibrant and significant cultural destinations.