Jeddah: Jeddah Season is scheduled to host, starting February 1, Sneaker Con 2026, the largest exhibition in the world of sports shoes and rare collectibles, held over three days at Jeddah Corniche Circuit. The event brings together some of the rarest global releases and creations by local designers under one roof, representing one of the most prominent global platforms that combines fashion, creativity, and commerce, in an exceptional integrated experience where visitors meet designers and influencers to keep pace with the latest trends in youth fashion culture in the world of footwear.

According to Saudi Press Agency, Sneaker Con is a new destination within Jeddah Season for enthusiasts of collecting sports shoes and rare pieces, with the participation of a group of the most famous local and international brands. In addition to hosting key activities, most notably the vendor market and authentication booth, the event will feature accompanying activities, including an arts zone, car shows, and interactive competitions and games.

The global Sneaker Con event was launched in 2008 and has been held in more than 40 cities around the world. It offers specialized experiences that include live exhibitions of thousands of rare sports shoe releases, as well as buying and trading areas and certified appraisal arenas that allow visitors to learn about the value of items and acquire them.

Hosting Sneaker Con in Jeddah enhances the city's position as a creative hub for global events. It highlights its leading role in supporting the contemporary cultural scene and modern entertainment activities, as an extension of Jeddah Season's efforts to enrich entertainment, tourism, and sports options with unique creative experiences.