Riyadh: International Dates Council Executive Director Princess Sarah bint Bandar bin Abdulaziz affirmed that Madinah Dates Season represents an advanced model for developing the dates sector. This came during her attendance at the opening of Madinah Dates Season 2026, where she toured participating pavilions showcasing products and initiatives reflecting the sector's development.

According to Saudi Press Agency, Princess Sarah emphasized that the future of this industry does not rely on production alone but on partnership between growers, investors, and policymakers. The International Dates Council aims to achieve this by turning the dates sector into a bridge between nations, unifying efforts and preserving shared heritage.

The council's participation in Madinah Dates Season extends its presence in specialized forums as part of efforts to expand its international partnerships and support sustainable development, strengthening the dates sector's regional and international standing.