Riyadh: Chairman of the General Entertainment Authority (GEA) Turki Alalshikh today announced the launch of the 2026 National Day identity under the slogan "Our Pride Lies in Our Nature." The identity provides a unified visual reference for entities to use across various applications, media, and communication materials, contributing to a consistent presentation of the National Day identity across different platforms and events.

According to Saudi Press Agency, the identity serves as a unified visual reference that reflects the significance of the National Day and helps unify its presence across various uses, enhancing the occasion's presentation in a manner befitting its national standing. The identity expresses pride in the homeland and a sense of belonging. Its concept is inspired by the authentic traits and values that distinguish Saudi society, foremost among them courage, vision, authenticity, determination, generosity, and hospitality. It continues this year to use the slogan "Our Pride Is in Our Nature," following its introduction in last year's identity.

The GEA called on government, private, and nonprofit entities to standardize their use of the National Day identity in events, initiatives, and media and communication materials related to the occasion, and to adhere to the approved identity guidelines. The identity guidelines and related files are available for download and use at gea.gov.sa/nd.