Cairo: Under the patronage of General Entertainment Authority (GEA) Chairman Turki Alalshikh, GEA signed a joint production agreement with MBC Egypt to deliver high-quality media content for the Egyptian audience.
According to Saudi Press Agency, the partnership covers a comprehensive package of variety and sports programs alongside several drama series, aiming to diversify MBC Egypt's programming and strengthen regional media integration.
The agreement was finalized during Alalshikh's multi-day official visit to Egypt, where he is meeting with senior officials to explore further strategic partnerships.