Riyadh: The Cultural Investment Conference, organized by the Ministry of Culture at King Fahd Cultural Center in Riyadh, hosted a plenary titled 'Saudi Giga Projects: Showcasing Culture to the World.' The session featured the CEO of New Murabba, Michael Dyke, and NEOM Deputy CEO Rayan Fayez, alongside a distinguished audience of cultural and development experts.
According to Saudi Press Agency, Fayez emphasized that NEOM is not merely a real-estate development but a comprehensive project built on an integrated ecosystem. He noted that 15 key economic sectors have been defined, with culture and heritage identified as central to the project's economic model. Culture, he said, plays a vital role in attracting talent, drawing investment, and enhancing quality of life. He highlighted NEOM's cultural initiatives, including an Artists in Residence (AIR) Program, a cultural leadership program, and the hosting of major international film productions.
Dyke noted that the New Murabba project in the heart of Riyadh draws inspiration from the historic Murabba Palace while reimagining it with a modern architectural identity. The project connects past, present, and future through new urban spaces, green areas, and innovative cultural and educational facilities. He pointed out that the 'Mukaab' (cube), set to be the world's largest building, will serve as the project's centerpiece, offering an immersive experience using advanced technologies such as artificial intelligence and holograms to establish itself as a global destination.
The discussion also addressed the importance of using cultural and heritage assets to boost national identity and attract investors. Fayez cited key archaeological discoveries in NEOM, such as the ancient civilization of Masyoon and the Nabataean trade routes, as rich sources for linking history with the future vision.
The conference underscores the pivotal role of culture in the Saudi Vision 2030 and the Ministry of Culture's efforts to empower the creative industries and expand their presence both locally and internationally, highlighting culture as a driver of sustainable development and a bridge for global cultural exchange.