Riyadh: The Roads General Authority launched a joint awareness campaign aimed at enhancing traffic safety for pilgrims and road users during the 1447 AH Hajj season, as part of the authority's ongoing efforts to raise traffic awareness, improve the pilgrim experience, and support the goals of Saudi Vision 2030. According to Saudi Press Agency, the campaign aims to spread awareness messages through the company's products and the media platforms of both parties to help promote safe driving, reduce traffic accidents, and ensure smooth traffic flow on roads leading to the holy sites. It also aims to provide a safe and comfortable transport environment for pilgrims, especially on Riyadh-Taif Road, Al-Sail Al-Kabeer Road linking Makkah and Taif, and Hijrah Road linking Madinah and Makkah.