Lausanne: The Saudi Media Academy, affiliated with the Ministry of Media, is currently advancing its Media Leaders training program in collaboration with EHL Hospitality Business School in Lausanne, Switzerland. The program offers participants practical experience in managing major international events through a series of hands-on field visits.

According to Saudi Press Agency, participants had the opportunity to visit the Union of European Football Associations (UEFA) headquarters in Nyon, where they engaged in a practical simulation of event management. Additionally, they toured the media center for the Athletissima event in Lausanne, gaining insights into the preparations required for organizing a global sporting event. The field visits concluded with an exploration of customer experience management strategies at the Tiffany and Co. store in Geneva.

This initiative represents a significant step toward cultivating media leaders who can implement global best practices. The program aims to enhance the media sector's development and contribute to the objectives outlined in Saudi Vision 2030.