Riyadh: The Saudi Conventions and Exhibitions General Authority (SCEGA) has launched the global Certified in Exhibition Management (CEM) professional certification program, with full support from the International Association of Exhibitions and Events (IAEE). The initiative aims to strengthen national expertise in the growing exhibitions and conventions sector.

According to Saudi Press Agency, the CEM program is recognized as a leading international certification for professionals in exhibition and convention management. The training is delivered by elite international instructors accredited by the IAEE, ensuring a world-class learning experience that meets the highest standards of quality and professionalism.

The program offers participants a comprehensive understanding of event planning and operations, with a focus on innovation, quality, and sustainability. It is designed to enhance the readiness of the local market and reinforce the Kingdom's position as a leading regional hub in this vital industry.