Riyadh: Twenty Korean companies are participating in the Biban 24 Forum, themed “Global Destination for Opportunities.” The forum aims to provide Saudi entrepreneurs with opportunities to represent these companies locally and help them enter the Saudi market by establishing specialized e-stores that showcase a wide range of products.

According to Saudi Press Agency, the products offered by Korean companies fall into three main categories: cosmetics, care devices and tools, and beauty accessories, all focusing on the latest innovations in beauty and care from the Republic of Korea. This presents a significant opportunity for entrepreneurs and small to medium-sized enterprises (SMEs) to form quality partnerships with Korean companies, thereby enhancing growth and expansion prospects in the local market.

This participation aligns with the objectives of the Biban 24 Forum, which seeks to open new investment opportunities for entrepreneurs, support the establishment of startups, and introduce them to investment
opportunities available in both the public and private sectors. The forum also aims to strengthen Saudi Arabia’s position as a global center for entrepreneurship by attracting foreign investments, fostering innovation, and providing an ideal environment for turning ideas into tangible projects.

As part of the Biban 24 Forum, the Small and Medium Enterprises General Authority (Monsha’at) signed a cooperation agreement with the Ministry of SMEs and Startups of the Republic of Korea. This agreement aims to develop innovative projects between the two countries and enhance collaboration in the field of entrepreneurship.

The Biban 24 Forum is one of the premier international events focused on entrepreneurship. It brings together over 250 speakers and 150 supporting entities and offers more than 420 workshops. This unique opportunity allows entrepreneurs to interact with local and international experts, enhance the culture of innovation, and embark on their journey into the business world.