Inspired by the rich cultural heritage of Saudi Arabia, the French businesswoman Cecilia has opened a new venture called Bonjour Saudi in the heart of the Samhan district in Diriyah. The project aims to showcase the Najdi art, cuisine, handicrafts, and architecture that have captured the entrepreneur’s imagination since relocating to the Kingdom of Saudi Arabia.
Cecilia has assembled a team of over 25 Saudi artists, artisans, guides, and chefs to offer cultural experiences at the site. Activities include sadu weaving workshops and opportunities to try traditional Saudi cuisine prepared by local chefs.
“I’ve always been captivated by heritage, particularly handicrafts,” Cecilia expressed. “Living in Saudi Arabia has allowed me to truly value the remarkable history and customs of the local culture. We aim to link visitors with enthusiastic individuals who can impart their culture and positively influence cultural tourism through offering distinctive experiences,” she explained.
With Diriyah’s status as a pro
minent cultural tourism destination, Bonjour Saudi provides a platform for Saudi creators to showcase their work and engage with visitors. Cecilia says the goal is to promote mutual understanding between cultures and offer an enriching experience blending the past and present.
Source: Saudi Press Agency