Milan: Saudi Artisanal Company, a subsidiary of the Ministry of Culture, has announced its participation in Artigiano in Fiera 2025 in Milan, Italy, from December 6 to 14, 2025. This participation supports the Year of Handicrafts 2025, which highlights Saudi Arabia's rich craft heritage, empowers artisans to access new markets, and fosters international cultural and economic cooperation.

According to Saudi Press Agency, the Saudi Artisanal Company's pavilion will feature handcrafted products that blend traditional techniques with contemporary designs, highlighting the creativity of Saudi artisans and connecting them to international markets. Artigiano in Fiera attracts hundreds of thousands of visitors and traditional craft enthusiasts from around the world each year, presenting a strategic opportunity to showcase Saudi craft excellence and introduce its authentic products at a prestigious international event.