Riyadh: The Saudi Artisanal Company, a key player in the Saudi cultural ecosystem, has announced a strategic partnership with Riyadh Airports Company (RAC) to enhance the visibility of national handicrafts at King Khalid International Airport in Riyadh. The initiative is designed to present Saudi Arabia's rich cultural identity to travelers and visitors from around the globe.

According to Saudi Press Agency, this collaboration was formalized during the Made in Saudi Expo 2025. The agreement is a significant step in the Year of Handicrafts 2025 initiative, which aims to empower Saudi artisans and expand their reach both locally and internationally.

The partnership seeks to underscore Saudi handicrafts as symbols of authenticity and innovation. By dedicating specific spaces within the airport to display carefully selected artisanal products, the initiative will provide an integrated cultural experience that highlights the depth and quality of national crafts. Additionally, it will open new opportunities for Saudi artisans to engage with a wider global audience.