Diriyah:Diriyah Company has entered into a memorandum of understanding (MoU) with BSF aimed at enhancing collaboration in investment opportunities and luxury real estate development. This initiative seeks to deepen engagement with private banking clients and innovate financial and banking solutions.

According to Saudi Press Agency, the MoU is designed to support Diriyah Company's objectives of developing, operating, and managing a variety of mixed-use assets within the Diriyah masterplan. This plan envisions an authentic Najdi-style urban community combining residential, commercial, and cultural elements.

The partnership will offer tailored initiatives for private banking clients, including Shariah-compliant financing solutions to foster investment opportunities. Exclusive offers will be extended to BSF's private banking clients, with the two organizations working together to create integrated investment packages that merge Diriyah's luxury real estate offerings with BSF's financial services.

Plans under the MoU also include joint marketing campaigns to emphasize Diriyah's status as a premier investment destination, alongside organizing exclusive events and experiences to enhance client relations and foster new collaborations.

The ambitious Diriyah project aims to attract 50 million visitors annually by 2030 and house over 100,000 residents. It is anticipated to generate more than 180,000 jobs and contribute SAR70 billion to Saudi Arabia's GDP. The development will feature 34 international hotels and resorts, over 18,000 residential units, seven museums, a university, multiple schools, and numerous cultural assets, fulfilling a vision that integrates the area's historical significance with its dynamic future.