Riyadh:CEER, Saudi Arabia's pioneering automotive company, has inaugurated its first mobile store at Bujairi Terrace in Diriyah, Riyadh. This marks a significant step in CEER's retail expansion across the nation, following the global debut of its EXOBOT sedan and SUV models, and allows customers to reserve the limited EXOBOT First Edition vehicles.

According to Saudi Press Agency, CEER's Chief Commercial Officer, Luay Alshurafa, emphasized that the location was chosen to connect with the Kingdom's historical roots and future aspirations. The mobile store offers a chance for visitors to engage with Saudi Arabia's first domestically designed and manufactured vehicles, showcasing the innovative technology and design tailored for the region.

The EXOBOT First Edition sedan and SUV, now available for reservation, boast features like 850 horsepower, a range of up to 670 km, and rapid charging capabilities. Priced at SAR399,000, each vehicle comes with CEER's 'Companion Package,' which includes a comprehensive warranty and service plan.

This store is the first part of a broader retail and after-sales network expansion, with more mobile stores planned for Riyadh, Jeddah, and Dammam later this year, alongside permanent CEER Centers. CEER aims to provide a seamless customer experience, emphasizing its 'Companion' philosophy and authentic hospitality.

Focusing initially on the Saudi market, CEER plans to begin regular production in 2027 and expand to GCC nations by 2028, aligning with Saudi Vision 2030's goal to strengthen the nation's industrial sector and global automotive presence.