Jeddah: Jeddah Governorate is set to host the First Floating International Franchise Expo 2025, organized by the National Franchise Committee, from Monday through Thursday, May 8, 2025.

According to Saudi Press Agency, the expo is regarded as the most prominent economic event of its kind globally and holds significant importance in supporting Saudi brands and enabling their global expansion by enhancing opportunities.

The event is a major driver of the Saudi business sector and includes mechanisms designed to help achieve the Kingdom's objectives in exporting brands and increasing the market value of franchises within the Kingdom.

The National Franchise Committee recently launched a dedicated website for the expo to provide comprehensive information and details about this unprecedented event.

The website features information about the exhibition's objectives and schedule, a list of participating speakers, and registration procedures for both exhibitors and visitors. The exhibition aims to support Saudi brands and empower them to expand locally and internationally.