Riyadh: The Saudi Media Academy, affiliated with the Ministry of Media, has launched the fourth phase of the Media Leaders track in Riyadh. This phase includes a training program focusing on leadership communication strategies conducted in collaboration with the University of Texas at Austin.

According to Saudi Press Agency, spanning two days, the program combines academic knowledge with practical application through interactive sessions and workshops led by an expert trainer in management and communication.

Key focuses of the program include developing institutional messaging skills, managing communication with stakeholders, enhancing influence and leadership presence, and formulating effective communication plans.

The initiative aims to empower media leaders across various sectors, equipping them with best practices in communication and decision-making, in line with Saudi Vision 2030.